EDU 623: Design in the Middle of ADDIE- Keeping it together

What is the purpose of design and why is it really all that important? If you follow the model it should all just come together, right? NO! No matter what model you use, at the end of it all, there should be a flow and everything should make sense. 

Hodell (2011) asserts:

In ADDIE, the design phase is central to project success and the chief design goal of learner mastery. The design phase of the ADDIE ISD model is the most important element of the process. It is the central coordination and decision point within instructional design (p. 57).

Although I understand that before you can even design anything, you need to analyze the situation, however, I think of the Analysis and Design phase in the same light. Based on my readings from this week, I agree with Hodell that the design phase is at the center of the ISD diagram.   One of the things that makes design so important over all the other stages of the ADDIE model is the fact that without design, the entire project, course, training session, whatever the purpose, is a waste. One of the main key “players” in Instructional Design is M. David Merrill. Merrill states, “you can’t just chop things up and expect them to make sense” (Carman, 2005, p.4). If that is the case, then how does one design properly and effectively?

Hodell (2011) states, “The design plan serves as the anchor for the entire instructional design process” (p. 105). From reading all of Chapter 10 in Hodell (2011), I now realize that the design plan is the key to mastering the design element of the ADDIE model because it keeps the instructional designer organized and on-task. Also, it is important that when designing, the designer should think about and incorporate various instructional design theories that make sense and work together with each other. I strongly believe that the design becomes that much stronger when all aspects are thought about and incorporated properly. 

Unit 3 Design

Above you will find my personal view of how the ADDIE model operates. Below, you will find a diagram of the ADDIE model that I think is very similar to my views on how the ADDIE model operates with Design at the center.


Carman, J.M. (2005). Blended learning design: Five key ingredients. 1-10. Retrieved from

Discovering Delta. (2013). Addie model figure. Retrieved from

Lee, J. (2010). Design of blended training for transfer into the workplace. [Article]. British Journal of Educational Technology41 (2), 181-198.

doi: 10-1111/j.1467-8535.2008.00909.x


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